The founder and sole member-manager, Swiss-born Shunyam Chris Long,
has been in the business of jewelry design and manufacturing for the past 25 years.
His goal is to provide to customers with:
Highest quality Gem Stone
Best quality Sterling Silver
Best quality workman ship possible
Fair compensation for quality work
Lowest possible prices
Our production unit is based in Pune, India, supporting a cottage industry of skilled goldsmiths
who pride themselves in the use of traditional methods and tools.
We believe in fair trade and fair compensation for quality work. That said, we are
still able to offer the lowest possible prices by not overinflating the cost of materials.
This creates a win-win situation for both our producers and you, the customer.
We mix our own sterling silver by purchasing the alloy from Legor,
a well-established world market leader in the production of master alloys.
This allows us to guarantee that all of our sterling silver products are
100% nickel-free, thus hypo-allergenic as well as anti-tarnish.
Before being shipped to the US and Canada, each piece of jewelry goes through strict quality control,
assuring superior products at every phase of production.